Five moves, repeated for every creator we sign and every brand brief we open. The method is the work. The compounding is the outcome — for both sides of the deal.
Most agencies wing it — pitch when something looks interesting, react when the inbox lights up. We don't. The same five moves, repeated quarterly, are what turn one good placement into a year of inbound, one creator into a five-year career, and one brand partnership into a re-signable one. The work doesn't compound from talent alone — or from a great brief. It compounds from a repeatable system that holds both sides of the deal accountable. Creator sourcing — matching a brand brief to the right creator — is the same method, just on a faster cadence. If the right match doesn't exist on our roster, we'll find one. See it as a service →
Same cadence whether we're signing a creator or opening a brief that just landed from a brand. The five moves run on both sides of the deal — quarterly for creators we represent, partnership-by-partnership for brands.
Discovery call. Free. Who you are, where you're going, what's off limits.
We propose which lanes fit your moment — and which to hold off on.
A written quarterly plan you can hold us to. Goals, cadence, owners.
Weekly outreach, monthly check-ins. All work against the plan.
Quarterly review. What's working, what's next.
Before we sign a creator or open a brand brief — we listen. A one-hour discovery call, free, with both founders. We come out of it with a real read on who you are (or what your brand needs), what you actually want next, and what we'd never put on the table.
Where the audience is dense, where it's soft, what's been working without much help, what's been stuck. What you're proud of, what you're done with, what's off the table.
What the brief needs to do. What success looks like in real numbers. What kind of creator you imagine. Timeline, budget range, category exclusivity, must-have rights.
Our candid read on whether we're the right fit, and a usually-pretty-specific suggestion of what to do next — whether you sign with us, work with us on a brief, or not.
One call, sixty to ninety minutes. A short written summary the day after.
After listening, we propose the match. For a creator, that means which lanes fit your moment and which to hold off on. For a brand, it means which creator(s) on our roster fit your brief — and an honest read when the right match isn't on our current list.
Which of the four lanes (brand deals, press, speaking, career management) to start in. Which to layer in at the 6-month mark. Which to wait on entirely.
A shortlist of one to three creators on our roster that fit the brief — with their reach, audience profile, recent work, and the trade-offs of each. If no one on our list is right, we'll say so — and we'll often know who in our network is.
Honest cost-benefit on every option. For creators: press takes longer than brand deals, but its half-life is longer. For brands: fit, fee, exclusivity, and timeline laid out for each candidate.
Two weeks for a creator engagement proposal. 48–72 hours for a brand-brief shortlist.
Before any outreach goes out or any partnership kicks off, we write a plan. For creators, it's a quarterly plan with 30/60/90 milestones. For brands, it's a scoped engagement plan with deliverables, owners, and timeline. You sign off before we move.
Quarterly goals (what success looks like at 30, 60, 90 days). Specific targets per lane. Bets we're making and the reasoning behind each.
Scope, deliverables, timeline, owners. Contract terms — kill clauses, usage windows, exclusivity, content rights. Everything in writing before kickoff.
The plan adjusts when the work tells us to. We don't fight reality with a plan written three months ago — or a brief written six weeks ago.
The work itself — pitches, deals, bookings, prep, amplification, partnership delivery. Weekly cadence on creator outreach. End-to-end coordination on brand partnerships. A single point of contact through us on either side.
Weekly outreach across active lanes — new pitches, follow-ups, contract negotiations, prep work. Monthly check-in, both founders. A brief async update each Friday.
Partnership runs on the agreed plan — creative brief, deliverables, timeline, approvals. We coordinate the creator and the brand. You make decisions; we make the work move.
The real-time channel for the things that don't wait. The text when an offer lands. The call when a partnership needs a decision in the next hour. We pick up.
For creators on retainer, every ninety days we stop and write down what actually happened. For brand partnerships, we do the same at the close of the engagement — and use it to scope the next one.
What worked, what stalled, what surprised us. Numbers in (placements, deals, bookings) and out (inbound interest, audience growth, follow-ons, repeat partnership signals).
For creators: which lanes deepen, which ones we step back from. For brands: what we'd repeat on the next partnership and what we'd structure differently. Trade-offs explicit.
Is the next quarter — or the next partnership — building on the last? Are the deals getting bigger, the press getting better, the brands coming back? If not, we change the work — not the goal.
Real outlets, real placements. Across four creators and four lanes — built one quarter at a time.
What creators and brands ask once they've seen the five moves.
Yes. The five moves run on both sides of the deal — creator signings on retainer, brand briefs that come through the door, anything in between. What changes is the content inside each move and the speed of the cycle. Creators run on a quarterly cadence. Brand partnerships run on a partnership-by-partnership cadence, often weeks instead of quarters.
When a brief lands, we run it through the same five-move method, faster. We Listen to the brief (what success looks like, timeline, terms). We Match it against our roster — typically a shortlist of one to three creators we'd put forward, with the trade-offs of each. We Plan the partnership and put it in writing. We Execute end-to-end as a single point of contact. We Review at the close. From brief to first proposed match: 48–72 hours. From brief to kickoff: one to two weeks, depending on the creator's calendar. If no one on our roster is the right match, we'll be upfront — and we'll often have a suggestion for who in our network is.
Most creators we sign see a first qualified brief or pitch land in the first 30 days. The bigger compounding effects — the second deal being bigger than the first, the press placement opening doors for the next one — show up over two to three quarters. The method is built for the long arc, not the first 60 days.
The quarterly review is where this lands. If the narrative is shifting — a new product, a new audience, a pivot in what you want to be known for — we redraw the plan in the next Plan phase. The method handles change because change is built into the cadence; nothing is static.
The discovery call is one to two hours. Then about two to four hours a month for monthly check-ins and approvals. Quarterly reviews are usually a half-day. Less if your operation is tight, more in launch quarters. We design the cadence around how busy you are.
Every engagement has a mutual exit clause. If a quarter goes by and the work isn't compounding the way we said it would, we name it at the review — and we make the call together about what changes (the plan, the scope, the engagement itself). Sticking around when we're not adding value isn't part of the method.
Two paths in. Pick the one that fits.
Want the method run on your career? Start with a free discovery call — candid, useful, and built so you walk away with clarity either way.
Apply to be signed →Have a brief that needs the method? Send the brief, the budget, the timeline. We'll come back with a fit-check and a shortlist.
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