We work with the few creators whose audience genuinely trusts them — and we only match briefs to creators we'd put our name on. Sourced, vetted, executed end-to-end. Built to move product, not impressions.
Most agencies sell you a media buy. We sell you a partnership. We work with a small group of creators on purpose — small enough to know each one's audience, voice, and the briefs they'll say yes to. So when your brief comes in, we don't blast it at a roster of hundreds. We send it to the one to three creators who genuinely fit. The volume play is easy. The fit play compounds. If you have a brief that deserves a creator who'll actually believe in it, this is the conversation.
Tell us about the campaign — the budget, the timeline, the audience. We read every brief. If we have a creator who'd believe in it, you'll have a shortlist within two business days. If your brief isn't right for our network, we'll usually have a recommendation for who is.
The criteria below decide whether we take on a brief. We're upfront so you can self-select.
Discretion goes both ways. We don't publish brand names — the work, and what we draw from it, lives in the journal.
The four moves that take a brief from inbound to coverage — matched to a creator who'll actually believe in it, written into the SOW before content starts, executed by one team end-to-end. All four built to make the next campaign sharper than the first.
See how creator sourcing works →One to three creators we'd put our name on — chosen for fit, with rationale on audience overlap, prior work, and save rate. No spray-and-pray.
Scope, usage rights, exclusivity, kill fees — all written into the SOW before content starts.
Content production, approvals, posting, reporting. One point of contact, always.
Real numbers on what worked, what didn't, what to do next time. The post-mortem you can act on.
The honest answers to what most brand teams want to know before sending a brief.
Pricing combines an agency fee with creator rates negotiated per engagement. The agency fee depends on scope — a single brief, match-and-execute is different from an always-on partnership. We'll quote specifically once we've seen the brief and budget. There's no template that does the question justice.
For a standard brief, you'll have a shortlist within two business days. From signed scope to content live is typically three to six weeks depending on production complexity and approvals. Urgent activations are possible but cost more — we'd rather quote you accurately than rush you into a bad match.
Yes — and we'd prefer it. Always-on or multi-brief relationships are where the work actually compounds, because we get to know your brand, your audience, and what's working. Most of our best partnerships are repeat engagements with the same brand.
It happens. We pitch every brief honestly — what the product is, what the deliverables are, who the audience is. If a creator passes, we come back with alternatives, or we're honest if no one in our network is the right fit. We won't push a creator into a deal they don't believe in just to close yours — it doesn't work, and it damages both sides.
Usage rights, exclusivity, and content ownership are negotiated per engagement and written into the SOW before production starts. Standard practice is the creator owns the content, with a license to the brand for agreed channels and term. We can negotiate fuller buyouts when it makes sense for the campaign. We're explicit about this upfront so there are no surprises post-launch.
We'll find one. Roughly half of our work starts with a brand brief and ends with a creator we sourced specifically for it. We treat sourcing the same way we treat signing: vetted, fit-first, never just a name on a list. If the right creator already has representation, we work with their team rather than around it.